Did you know?

• In 1912, toy surprises were first put into every Cracker Jack box, since then over 17 billion toys have been put into boxes (1986 estimate).
• "Take Me Out to the Ball Game," written in 1908 by Norworth and Von Tilzer contains a reference to "Cracker Jack" in the lyrics.
• The boy on the Cracker Jack box image (left) is Sailor Jack and his dog is called Bingo.
• The Sailor Jack character, and his dog Bingo, were introduced as registered trademark logos in 1919 and in use as early as 1918. They were modeled on F. W. Rueckheim’s grandson, Robert, and his dog.
• The Cracker Jack Company was sold to Borden in 1964.
• In 1997, the current manufacturers Frito-Lay purchased Cracker Jack from Borden.