Babe Ruth

The original version of the “Baby Ruth” candy bar was actually called the “Kandy Kake” and was coincidentally renamed to “Baby Ruth” directly after Babe Ruth had become a national celebrity. The Curtiss Candy Company also tried to get Babe Ruth to endorse their product after its launch, which he refused to do. Not only that, but the Curtiss Candy Company was headquartered very close to Wrigley Stadium and, in 1932, they setup a giant lit advertising sign near the spot where Babe Ruth’s supposed “called shot” landed, advertising Baby Ruth candy bars, fully visible from Wrigley Stadium. This sign remained there for four years.